Tommy Hilfiger announces the third in a series of Limited Edition bags to benefit the Breast Health International, a globally renowned organisation committed to finding a cure for breast cancer. This year, Danish supermodel and photographer Helena Christensen, has been chosen as an ambassador of the initiative that will roll out to a select number of stores in Europe as of 1 April 2009.
"I am proud to continue our partnership with the Breast Health International through a special initiative that's in its third year running," said Tommy Hilfiger. "This Limited Edition bag symbolises our commitment to the foundation, and with Helena Christensen, we hope to raise awareness and reduce the effects of breast cancer."
"I am honored to be chosen as ambassador of such a worthy cause and initiative," said Helena Christensen. "Breast cancer affects women of all ages worldwide, and I commend the Breast Health International and Tommy Hilfiger for stepping up to the mark, to find a cure for this disease."
Retailing at £279, 50% of the proceeds from the newly designed bag will go to ‘Fund for Living' - an on-going global campaign initiated by Breast Health International to support those diagnosed with breast cancer. The program helps fund small but essential needs not usually covered by health insurance that assist those fighting breast cancer to get back to their normal lives without financial restraints.
Previously, Italian actresses Claudia Gerini and Cristiana Capotondi, have supported the initiative that raised an incredible 20,000 Euros for Breast Health International. Last year, Tommy Hilfiger also teamed up with Carla Bruni - France's first lady - for the promotion of a tote bag, which raised an amazing 73,000 Euros, next to an additional 40,000 Euros that was raised through a charity auction event at Tommy Hilfiger's Flagship store on the Rue St. Honoré.
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, The Tommy Hilfiger Group of Companies is one of the world's most recognised designer apparel groups. The Group's focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Tommy Hilfiger Group merchandise is available to consumers worldwide through an extensive network of dedicated retail stores, leading specialty and department stores and other carefully controlled distribution channels. For additional information about the Tommy Hilfiger Group of Companies, please visit www.tommy.com.